You're not wrong at all, but this line at the end really stuck out to me: > If I’d articulated at the beginning how I expected to extract value from GlacierMD,

You're not wrong at all, but this line at the end really stuck out to me: > If I’d articulated at the beginning how I expected to extract value from GlacierMD, maybe I would’ve researched the economics of an ad-based model, or I would’ve validated that doctors were willing to pay, or hospitals, or insurance companies. The impression I got was this failure was induced by a complete lack of planning. It looks like the author had an idea, got some positive feedback, then drove the entire project based on random inputs they got from people. At no point do they talk about sitting down and doing the boring stuff. Like feasibility analysis, market studies, and developing a very, very basic concept of where the money will come from. The fact that the project had to fail before they realized they didn't think of how to monetize it is... baffling. That should be the one of first things you consider when trying to start a business: how will it make money?