> So I built something people wanted. Consumers wanted it, doctors wanted it, I wanted it. Where did I go wrong? You wanted to sell to practitioners directly.

> So I built something people wanted. Consumers wanted it, doctors wanted it, I wanted it. Where did I go wrong? You wanted to sell to practitioners directly. Your market is suppliers. They are in the position to sell it to doctors by the thousands for next to nothing. Go make some phone calls.