They did, check out this article Browser Wars: The Sequel from 2010 https://web.archive.org/web/20150611210558/https://www.bloomberg.com/bw/magazine/content/10

They did, check out this article Browser Wars: The Sequel from 2010 https://web.archive.org/web/20150611210558/https://www.bloomberg.com/bw/magazine/content/10_10/b4169074693523.htm https://web.archive.org/web/20150611210558/https://www.bloom... It didn't blow up overnight, it was more like 3-4 years, but it was meteoric compared to what we were used to