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"In recent years, the volume of creators has skyrocketed. In just 2020 and 2021, the number leapt by 48% and growth isn’t slowing down. With a glut of incoming
by blakesterz 5y ago
"In recent years, the volume of creators has skyrocketed. In just 2020 and 2021, the number leapt by 48% and growth isn’t slowing down. With a glut of incoming talent, incumbent creatives are feeling the squeeze."
That number seemed... odd to me, but I think he's citing this from Stripe, which I guess make sense?
https://stripe.com/blog/creator-economy https://stripe.com/blog/creator-economy
"In aggregating monetization across these 50 platforms, we’ve found that creators will soon pass more than $10 billion in aggregate earnings. While 2020 saw a jump in new creators, it wasn’t a one-time spike. A year later, creators are still coming online at a record clip: the number of creators is up a whopping 48% year-over-year. In total, these platforms have onboarded 668,000 creators."
- jfk13 5y agoI wonder what proportion of these "creators" will ever make a living through it. I bet the distribution of that $10 billion is hugely skewed towards a few.