The article explains quite nicely why it sees it as a general benefit: it is a very tactile experience, while touchscreens are "pictures under glass". No added

The article explains quite nicely why it sees it as a general benefit: it is a very tactile experience, while touchscreens are "pictures under glass". No added complexity just a different option for a button (e.g. like an actual push button instead of a picture of a button on a display). Seems fun.