His enthusiasm overtook everything. He felt the pain, rushed/designed a solution and everything. But he never followed the money trail. I felt like this was a

His enthusiasm overtook everything. He felt the pain, rushed/designed a solution and everything. But he never followed the money trail. I felt like this was a glaring omission. Another consideration is you consider : your solution, the end-consumer , and stop there ... and if you forget there's a middle-man (the doctor in this case) thats a miss too.. Middle-persons always complicate the situation.