As developers we often confuse "startup idea" with "solution to a problem". A fantastic startup idea includes a way to monetize the idea. Without a way to monet

As developers we often confuse "startup idea" with "solution to a problem". A fantastic startup idea includes a way to monetize the idea. Without a way to monetize the idea, it's a feature. Sometimes it is simple - make a piece of software so valuable, businesses or consumer are willing to pay money for it. Sometimes you have to be more creative. For example, Brex makes software for managing business credit cards. It's handy, but I'm not sure I would pay for it. But the Brex model takes a cut of credit card processing fees, so they can give their product away for free. In this case you could target consumers and give it away for free, then when someone wants a prescription for a medicine they found on your site, you can "recommend" local doctors. Doctors will pay a lot for the patient leads.