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> Apple was just good at selecting a potentially well-performing candidate for their streaming service and for winning awards at different competitions. I mean
by tshaddox 5y ago
> Apple was just good at selecting a potentially well-performing candidate for their streaming service and for winning awards at different competitions.
I mean, there was reportedly a fierce bidding war to acquire the film, between (at least) Amazon and Apple. I don’t even think you can credit Apple for some unique insight into the potential of the film.
- relyks 5y agoAmazon and Apple were the final bidders. Either they were willing to outspend the traditional studios or both somehow determined the movie would have success and help produce profits down the line more so than the traditional studios thought it could
- tshaddox 5y agoStill, if Apple had a unique insight, it wasn’t “this movie is a strong contender for a best picture Oscar.” It was more like “it’s worth $25m to us to buy this movie,” which from my perspective remains to be shown.
- relyks 5y agoYeah, it remains to be shown. They definitely had some criteria to believe it'd be successful though. The criteria they were aiming for could have been any or all of the following: getting more Apple TV+ subscribers, sustaining existing subscribers, having that specific movie get more views, and/or building up a good library of content