Near complete erosion of personal privacy and absolutely astounding levels of ignorance of that in general populace is a massive issue that continues to reshape

Near complete erosion of personal privacy and absolutely astounding levels of ignorance of that in general populace is a massive issue that continues to reshape the society is very alarming ways. Courtesy of Google and Facebook. So both technical and non-technical counter-measures are dearly needed. From federated messaging systems to the privacy-oriented legislation, every little thing will help. It is an uphill battle though. This much is obvious.