> One thing a competitor needs is a new and innovative technical algorithm. Not really, because Google can do algorithms. For a new competitor to really succee

> One thing a competitor needs is a new and innovative technical algorithm. Not really, because Google can do algorithms. For a new competitor to really succeed they have to start with something Google can't do. Perhaps: - device/platform related. Google owns chrome & android but a competitor could emerge somewhere out of their reach, like only on iPhone, only on airpods, alexa, oculus, etc. - being worthless to 99% of the market to make it 10X better to a 1% audience (e.g. developers, nurses, or even more niche like college athletes, jewish moms, etc) - privacy/ad related