4 ms·

This is very important to note. Apple Studios didn't develop the movie. Apple was just good at selecting a potentially well-performing candidate for their strea

by relyks 5y ago

This is very important to note. Apple Studios didn't develop the movie. Apple was just good at selecting a potentially well-performing candidate for their streaming service and for winning awards at different competitions. They did heavily promote the movie though. Who knows, without Apple's support and promotion, CODA may not have gotten to this point

dagw 5y ago
Who knows, without Apple's support and promotion, CODA may not have gotten to this point Having worked on a movie that had a (short, failed) Oscar push, you cannot underestimate who important (and expensive) promotion is to even just getting a nomination. Had CODA remained an indie darling on the festival circuit it almost certainly would not have won.
- relyks 5y ago
  Interesting, I assumed it'd be the case, but I didn't know that for sure
tshaddox 5y ago
> Apple was just good at selecting a potentially well-performing candidate for their streaming service and for winning awards at different competitions. I mean, there was reportedly a fierce bidding war to acquire the film, between (at least) Amazon and Apple. I don’t even think you can credit Apple for some unique insight into the potential of the film.
- relyks 5y ago
  Amazon and Apple were the final bidders. Either they were willing to outspend the traditional studios or both somehow determined the movie would have success and help produce profits down the line more so than the traditional studios thought it could
  - tshaddox 5y ago
    Still, if Apple had a unique insight, it wasn’t “this movie is a strong contender for a best picture Oscar.” It was more like “it’s worth $25m to us to buy this movie,” which from my perspective remains to be shown.
    - relyks 5y ago
      Yeah, it remains to be shown. They definitely had some criteria to believe it'd be successful though. The criteria they were aiming for could have been any or all of the following: getting more Apple TV+ subscribers, sustaining existing subscribers, having that specific movie get more views, and/or building up a good library of content

by relyks 5y ago

dagw 5y ago

Who knows, without Apple's support and promotion, CODA may not have gotten to this point Having worked on a movie that had a (short, failed) Oscar push, you cannot underestimate who important (and expensive) promotion is to even just getting a nomination. Had CODA remained an indie darling on the festival circuit it almost certainly would not have won.

relyks 5y ago
Interesting, I assumed it'd be the case, but I didn't know that for sure

tshaddox 5y ago

> Apple was just good at selecting a potentially well-performing candidate for their streaming service and for winning awards at different competitions. I mean, there was reportedly a fierce bidding war to acquire the film, between (at least) Amazon and Apple. I don’t even think you can credit Apple for some unique insight into the potential of the film.

relyks 5y ago
Amazon and Apple were the final bidders. Either they were willing to outspend the traditional studios or both somehow determined the movie would have success and help produce profits down the line more so than the traditional studios thought it could
- tshaddox 5y ago
  Still, if Apple had a unique insight, it wasn’t “this movie is a strong contender for a best picture Oscar.” It was more like “it’s worth $25m to us to buy this movie,” which from my perspective remains to be shown.
  - relyks 5y ago
    Yeah, it remains to be shown. They definitely had some criteria to believe it'd be successful though. The criteria they were aiming for could have been any or all of the following: getting more Apple TV+ subscribers, sustaining existing subscribers, having that specific movie get more views, and/or building up a good library of content