I don't engage with purchasable wearables (or super hero movies) but I do like the Captain America example buried in this post. A more practical offering like t

I don't engage with purchasable wearables (or super hero movies) but I do like the Captain America example buried in this post. A more practical offering like the choice to pay a tiny fee to unlock a few supplementary scenes about a character's back story while streaming something seems like an inevitability - unless I'm missing something and it's already been done?