5 ms·
I don't really understand what you're talking about- but yes, the watch industry- like all luxury industries, is primarily driven by marketing. It's not a scam,
by asjldkfin 5y ago
I don't really understand what you're talking about- but yes, the watch industry- like all luxury industries, is primarily driven by marketing. It's not a scam, it's just the nature of the industry.
- 2muchcoffeeman 5y agoHave you ever collected anything? Do you think Action Comics #1 would drop in value if DC reprinted it? No. It's worth $3 million because the collectors care about the history that represents and the rarity of finding the original. Otherwise it's just ink on shitty paper. Collectors are deciding the value of the original and it can't be manipulated by merely making a new version. Omega would have to start selling the real thing for less money to tank the price. A clone can't do that. People aren't going to stop buying the original either. Think about knock off designer handbags. It's easy to get a really high quality fake. But no one is buying the fakes if they can have the real thing. A watch collector sure isn't buying the fake since the movement would play a big part in owning that specific model. You want the same model that went to the moon. Not the plastic version. Even if the supply of the clone is not constrained, I bet some colours are more popular than others, leading to some natural rarity. And in 50 years if they stop making these things and regular people throw them away, that Pluto watch will be worth more than the Mars and a complete collection will be worth even more. All they have done is create another thing for watch enthusiasts to collect.
- asjldkfin 5y agoLet's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.
- hotpotamus 5y agoI don't know about watches, but Porsche does make a Corolla competitor; the VW Golf. I'm sure the analogy isn't perfect, but obviously large manufacturers want to compete across market segments which is why the same company makes Audis and Bugattis as well. Also, as someone who's not that into watches - the Neptune and Mercury Swatches are gorgeous.
- CydeWeys 5y agoPorsche:VW::Omega:Swatch is a pretty good analogy, actually. In both cases you have a large conglomerate with different brands targeting different price points.
- asjldkfin 5y agoThat's the point; VW puts out the "VW Golf", not the "Bugatti Golf", for a reason.
- hotpotamus 5y agoI agree it's not a perfect analogy. That said, I doubt you would sell me an Omega at a discount due to the existence of this new watch.
- Arainach 5y agoBut they didn't compromise the Porsche brand to do so. Brand prestige is huge. A much better example here is the Volkswagen Phaeton. A truly stunning product at a great price point - significantly better than the luxury cars it competed with - but it failed because no one wanted to spend their luxury money on a brand associated with affordable normal products.
- rosndo 5y agoPhaeton existed in a weird segment, it was like a gimped S-class for the price of an E-class. It failed because there wasn’t a huge market for gimped S-classes among the E-class buying segment. The only people interested in Phaetons ended up being corrupt mid-level politicians in eastern Europe, they had full time drivers but didn’t want to be seen in a S-class. Also keep in mind that for the price of a V8 phaeton you could’ve had such cars as a V6 LS. Had the phaeton been just a bit nicer, it could very well have survived. But that’s not the car VW built.