4 ms·

Because it’s a marketing stunt involving an investment I made; an investment I made with the implicit understanding there’ll be some protection for the brand’s

Because it’s a marketing stunt involving an investment I made; an investment I made with the implicit understanding there’ll be some protection for the brand’s dignity.

throwmeariver1 5y ago
How would the brand lose "dignity" by doing a coop with their mother brand? Do you perceive the value of a OMEGA watch by the marketing instead of the watch making?
- asjldkfin 5y ago
  Let's not be naive, if the market gave a shit about substance over marketing, we'd all be wearing Seikos and driving Toyotas.
  - throwmeariver1 5y ago
    I still don't understand what you mean with the loss of dignity what is the loss of dignity? Do you mean that the arbitrary value you put on OMEGA watches should not be compromised by offering a cheaper version?
    - asjldkfin 5y ago
      I'm not sure what there is to not understand? But yes, Swatch should not have released a cheaper facsimile if they wanted to maximize Omega's brand value.
  - 2muchcoffeeman 5y ago
    That's like saying selling prints of an artwork devalues the original artwork. Unless you're saying the entire watch collectors market is a scam driven by companies and not collectors.
    - asjldkfin 5y ago
      I don't really understand what you're talking about- but yes, the watch industry- like all luxury industries, is primarily driven by marketing. It's not a scam, it's just the nature of the industry.
      - 2muchcoffeeman 5y ago
        Have you ever collected anything? Do you think Action Comics #1 would drop in value if DC reprinted it? No. It's worth $3 million because the collectors care about the history that represents and the rarity of finding the original. Otherwise it's just ink on shitty paper. Collectors are deciding the value of the original and it can't be manipulated by merely making a new version. Omega would have to start selling the real thing for less money to tank the price. A clone can't do that. People aren't going to stop buying the original either. Think about knock off designer handbags. It's easy to get a really high quality fake. But no one is buying the fakes if they can have the real thing. A watch collector sure isn't buying the fake since the movement would play a big part in owning that specific model. You want the same model that went to the moon. Not the plastic version. Even if the supply of the clone is not constrained, I bet some colours are more popular than others, leading to some natural rarity. And in 50 years if they stop making these things and regular people throw them away, that Pluto watch will be worth more than the Mars and a complete collection will be worth even more. All they have done is create another thing for watch enthusiasts to collect.
        asjldkfin 5y ago
        Let's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.
        hotpotamus 5y ago
  - biztos 5y ago
    Are we not? I have a more expensive watch but my daily d(r)iver is a Seiko SKX009. Indestructible and with a bracelet upgrade it looks great. And here in Asia you see a lot of marketing for Seiko, and tons of shops. And there’s always Grand Seiko if you want to make watch snobs STFU. Or mods if you want to out-nerd the watch nerds. I don’t own a Toyota yet but I probably will buy one soon!
wdb 5y ago
Investment in what way?
- asjldkfin 5y ago
  In the way that it's an asset that you derive value from.
  - CydeWeys 5y ago
    And how is the value you derive from it being lessened by the existence of this Moonswatch?
    - asjldkfin 5y ago
      by the simple fact that nobody will think more of Omega with this collaboration, some people will think less of it. Net-of-net, it'll be a decrease in general opinions, which leads to a general decline in market value.
      - CydeWeys 5y ago
        If anything I think this will increase the market value of Omega by bringing in massive interest to the brand. Anyway, this is a testable hypothesis. All we have to do is wait and see.

Because it’s a marketing stunt involving an investment I made; an investment I made with the implicit understanding there’ll be some protection for the brand’s dignity.

throwmeariver1 5y ago

How would the brand lose "dignity" by doing a coop with their mother brand? Do you perceive the value of a OMEGA watch by the marketing instead of the watch making?

asjldkfin 5y ago
Let's not be naive, if the market gave a shit about substance over marketing, we'd all be wearing Seikos and driving Toyotas.
- throwmeariver1 5y ago
  I still don't understand what you mean with the loss of dignity what is the loss of dignity? Do you mean that the arbitrary value you put on OMEGA watches should not be compromised by offering a cheaper version?
  - asjldkfin 5y ago
    I'm not sure what there is to not understand? But yes, Swatch should not have released a cheaper facsimile if they wanted to maximize Omega's brand value.
- 2muchcoffeeman 5y ago
  That's like saying selling prints of an artwork devalues the original artwork. Unless you're saying the entire watch collectors market is a scam driven by companies and not collectors.
  - asjldkfin 5y ago
    I don't really understand what you're talking about- but yes, the watch industry- like all luxury industries, is primarily driven by marketing. It's not a scam, it's just the nature of the industry.
    - 2muchcoffeeman 5y ago
      Have you ever collected anything? Do you think Action Comics #1 would drop in value if DC reprinted it? No. It's worth $3 million because the collectors care about the history that represents and the rarity of finding the original. Otherwise it's just ink on shitty paper. Collectors are deciding the value of the original and it can't be manipulated by merely making a new version. Omega would have to start selling the real thing for less money to tank the price. A clone can't do that. People aren't going to stop buying the original either. Think about knock off designer handbags. It's easy to get a really high quality fake. But no one is buying the fakes if they can have the real thing. A watch collector sure isn't buying the fake since the movement would play a big part in owning that specific model. You want the same model that went to the moon. Not the plastic version. Even if the supply of the clone is not constrained, I bet some colours are more popular than others, leading to some natural rarity. And in 50 years if they stop making these things and regular people throw them away, that Pluto watch will be worth more than the Mars and a complete collection will be worth even more. All they have done is create another thing for watch enthusiasts to collect.
      - asjldkfin 5y ago
        Let's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.
        hotpotamus 5y ago
- biztos 5y ago
  Are we not? I have a more expensive watch but my daily d(r)iver is a Seiko SKX009. Indestructible and with a bracelet upgrade it looks great. And here in Asia you see a lot of marketing for Seiko, and tons of shops. And there’s always Grand Seiko if you want to make watch snobs STFU. Or mods if you want to out-nerd the watch nerds. I don’t own a Toyota yet but I probably will buy one soon!

wdb 5y ago

Investment in what way?

asjldkfin 5y ago
In the way that it's an asset that you derive value from.
- CydeWeys 5y ago
  And how is the value you derive from it being lessened by the existence of this Moonswatch?
  - asjldkfin 5y ago
    by the simple fact that nobody will think more of Omega with this collaboration, some people will think less of it. Net-of-net, it'll be a decrease in general opinions, which leads to a general decline in market value.
    - CydeWeys 5y ago
      If anything I think this will increase the market value of Omega by bringing in massive interest to the brand. Anyway, this is a testable hypothesis. All we have to do is wait and see.