> The next great search engine will emerge from a niche and conquer one segment after another from there. Even if by some lucky circumstance Google doesn't bec

> The next great search engine will emerge from a niche and conquer one segment after another from there. Even if by some lucky circumstance Google doesn't become aware of the new kid conquering their beachhead, as they start down this expansion path Google will acquire them or throw resources at competing. A deliberate strategy of only going after segments that Google avoids (like social) almost inevitably attracts the attention of some other MANGAM. Still, given enough dice rolls someone will eventually have a streak, but we'll be waiting a while for that to happen.