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The easiest way to improve ARPU is to raise all existing customers' prices to current ARPU, and hope they either accept it or churn. Either way ARPU goes up, wh
by rahimnathwani 5y ago
The easiest way to improve ARPU is to raise all existing customers' prices to current ARPU, and hope they either accept it or churn. Either way ARPU goes up, whilst revenue and profits go down.
- otterley 5y agoI'm pretty sure the carriers want both ARPU and profits to increase.
- rahimnathwani 5y agoIf a carrier CEO has two options, with the following estimate outcomes: A) Profit +10%. ARPU -1%. B) Profit +5%. ARPU +5%. Do you think they might choose A?