Lots of competitors have emerged or are emerging. No single one can or maybe even should take over the mantle. Google’s death will come not from some upstart s

Lots of competitors have emerged or are emerging. No single one can or maybe even should take over the mantle. Google’s death will come not from some upstart search engine, but from many walled gardens that each have perfectly good topical search inside them. We’re already in a case where different kinds of information are checked at different destinations. Google will keep trying valiantly to more aggressively turn into a knowledge base instead of a search engine, and ultimately will probably settle at being an interactive encyclopaedia. The internet has moved past search engines. Now if you want information you need to know or figure out where to ask the question.