I don't get why any of the social media platforms WANT to be involved in censorship. Just let people pick their own filters. It seems about 50% of the hate on F

I don't get why any of the social media platforms WANT to be involved in censorship. Just let people pick their own filters. It seems about 50% of the hate on Facebook involves them trying to be involved. The only answer I can come up with is that they feel their ability to control engagement completely is more important than user control.