>It would just take at astronomical amount of capital to challenge Google at generic Internet search, [...] For example, Amazon is quite content just being the

>It would just take at astronomical amount of capital to challenge Google at generic Internet search, [...] For example, Amazon is quite content just being the place you want to go to first for the things you want to buy, as that is obviously the most lucrative area. I understand your intent with that domain-specific example but surprisingly, that reasonable intuition sometimes doesn't work... E.g. for Amazon product search, I often deliberately use Google's engine to find the Amazon page because Amazon's own search can't do it. See example screenshots in my previous comment about that: https://news.ycombinator.com/item?id=27539199 https://news.ycombinator.com/item?id=27539199