Actually, I don't think that search is winner-takes-all. Rather the piece that is winner-takes-all is monetization of search through advertising. Because adve

Actually, I don't think that search is winner-takes-all. Rather the piece that is winner-takes-all is monetization of search through advertising. Because advertising networks are winner-takes-all. ...so the path forward leads through monetizing search in a way other than through advertising. And this is precisely what the next generation of challengers like Neeva and Kagi are doing. Another alternative might be public funding.