It seems the problem of "search" is mostly well solved. What isn't well solved is the problem of "SEO gaming". Perhaps the advancement in search isn't by having

It seems the problem of "search" is mostly well solved. What isn't well solved is the problem of "SEO gaming". Perhaps the advancement in search isn't by having an AI that chooses a better page, but rather an AI that is really good at identifying a good result from a gamed result. However as for Google, I feel like even merely surfacing a range of relevant filter options can help their search engine, since it's what informed users are already doing by structuring a query when the first one produces crappy results. E.g. These results mostly contain links to Pinterest.com, would you like to repeat the search with these omitted? (or even just being able to collapse these site-by-site.) Additionally I think modern search could be broken down into a range of sub-tools that exist beyond google or even online. One such example is searching our web history, perhaps browsers could produce a privacy-preserving way of storing information about each webpage and its images that the user can then search later (by either terms or images.)