What you need as a competitor is awareness by users. But it's hard to beat a dominant player with lots of cash. Google owns one of the major mobile platforms,

What you need as a competitor is awareness by users. But it's hard to beat a dominant player with lots of cash. Google owns one of the major mobile platforms, where it is the default search engine. It pays competing Browsers like Firefox to be the default and is so tied in public perception that "to google" is a verb. Also Google is fast and mostly reliable. Also Google search integrates with other services like Maps for localized search so that one is torn back to them easily. And if you were to get close to it they have tons of money to fight you. The interesting aspect is that outside the broader search domain their approach often enough doesn't work. They didn't get social networking, they didn't get messaging (except mail) ... so they way to beat them likely is to find new segments and occupy that space (like Zuckerberg wants to do with "Metaverse," whatever that shall be)