> Habits and ignorance. The casual web user is just fine with what Google has to offer. I think that’s a contradiction. If it’s just fine for their needs, the

> Habits and ignorance. The casual web user is just fine with what Google has to offer. I think that’s a contradiction. If it’s just fine for their needs, the they have all the relevant information they need. They know perfectly well finding another service would take considerable effort, might well lead to a worse experience, and there’s a high chance they’d switch back anyway. That’s an informed decision, not an ignorant one.