"Copy," in the news and publicity world, basically means "text." It is old printing and newsroom jargon. See definition 4: https://www.merriam-webster.com/dicti

"Copy," in the news and publicity world, basically means "text." It is old printing and newsroom jargon. See definition 4: https://www.merriam-webster.com/dictionary/copy https://www.merriam-webster.com/dictionary/copy "Writing copy" just means writing text for publication. "Copywriting" means the same, though I don't think most copyeditors would let the word "copywriting" go to print. I think the terms is are used relatively clearly in the context of the article, so long as you know that "copy" means text to be published.