Maybe we can just call it what it is... A prototype. A concept value test. A minimum viable product. A thing a user will pay for. Finding product-market fi

Maybe we can just call it what it is... A prototype. A concept value test. A minimum viable product. A thing a user will pay for. Finding product-market fit. Or simply put... customer development. I do hate that the acronyms get overused by people who don't know what they are talking about. But I don't think we have to reinvent the wheel by changing a letter and giving it different meaning when it's the same thing. The two great points hinted in the article are "outcomes over outputs" and "jobs to be done". Everything else is kinda meh.