This. Also focus on your culture, your staff, and and other things that cannot be seen in functionality, like performance or running costs. If the competitor do

This. Also focus on your culture, your staff, and and other things that cannot be seen in functionality, like performance or running costs. If the competitor does copy your feature, will be built as efficiently, as scaleably, as flexibly, as cost-effectively as your implementation? These are attributes that the competitor cannot steal and the sum-total of these, plus your feature, will ultimately see you win out.