In our early days if this happened I’d cancel their account just for kicks. These days I think the best thing you can do is ignore it. Let it distract them mor

In our early days if this happened I’d cancel their account just for kicks. These days I think the best thing you can do is ignore it. Let it distract them more than it distracts you. As you mature you’ll find it’s tempting to go look at competing products. Fine, do it, but people get so distracted patting themselves on the back for sneakily signing up for a free trial with a fake email - it’s mostly a waste of time. If you are in a competitive space and competitors have features you lack, prospects/churns will tell you. If they never do, you gain nothing by checking the competition out.