"Suppose there's two competitors, one does all the work of creating or inventing something new. The other just copies it. Costs nothing, it's a sure thing. I'd

"Suppose there's two competitors, one does all the work of creating or inventing something new. The other just copies it. Costs nothing, it's a sure thing. I'd love to be that guy" The first company controls the market the second responds. The second is always later to market. Without those development costs company 2 has more money but they need to use it to reduce prices to get others to try their product and they need to spend it on marketing. If company 2 has another advantage like unlimited money or relationships.. they can kill company 1.