I think the idea is to compete with GitHub for Mac. As Tom Preston Werner mentioned a few weeks ago in why the company is putting so much emphasis on the Mac cl

I think the idea is to compete with GitHub for Mac. As Tom Preston Werner mentioned a few weeks ago in why the company is putting so much emphasis on the Mac client, the idea is to go after a much wider user base than people who are able to use the command line. So that designers can use Git, for example.