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Not great timing... you heard that Apple is doing the exact same thing, with the built in "Cards" app in IOS5?
by dholowiski 15y ago
Not great timing... you heard that Apple is doing the exact same thing, with the built in "Cards" app in IOS5?
- frankdenbow 15y agoYep we saw that. Ours are $1 less for U.S and $3 less for international cards and has some personalization options (thought bubbles, filters, etc) that make it stand out a bit from Apples product. Hopefully they help to evangelize the idea of sending physical gifts in this way.
- heliodor 15y agoThe best way to tackle the big competitor that I've heard of is to let them do the marketing and provide the base product, while you just provide the premium product.
- brezina 15y agoto be clear - the "Cards" app won't be built-in. users will still have to download it like any other app. But more importantly, Apple's app is just one type of card app. Hallmark, American Greetings, Papyrus, Tiny Prints, etc all exist in the web and offline cards space - Apple and Sincerely are the big players in the new mobile greeting cards space. You can't do anything like you can do with Picsicle with the Cards app: filters, thoughts bubbles, photo editing. Plus it is cheaper. Finally, this is just V1 of Picsicle. We'll see many more innovations from Picsicle and other Sincerely Ship partners over the next months and years - this is what startups do best