Forgive me if this is a naive, newbie understanding, but long term exit plans seem to be something of a key. If I launch a new business, it's just that - a new

Forgive me if this is a naive, newbie understanding, but long term exit plans seem to be something of a key. If I launch a new business, it's just that - a new business. If it takes off, it becomes a successful business. I understood that a 'startup' is implicitly looking for an exit - be it an acquisition or an IPO. It's quite possible that you'll launch with a 'startup mentality' and later realize that this is a business that you want to profit off for a long time, but I don't think we should overlook the fact that not every small business which is run online is a startup.