The serendipity point is interesting. A few years ago I had my team's desks moved to be next to our sales team. I wanted to overhear their conversations and ph

The serendipity point is interesting. A few years ago I had my team's desks moved to be next to our sales team. I wanted to overhear their conversations and phone calls to get a deeper understanding of client feedback and how clients used our product. It worked out well, and we got into a much better place in terms of feedback and requests. During covid I've also had a very strong indicator of how clients view our product - the entire sales team quit over time.