I look for competitive rates based on services offered. A shitty motel is cheaper than an airbnb but I use Airbnb because typically they offer nicer houses. I u

I look for competitive rates based on services offered. A shitty motel is cheaper than an airbnb but I use Airbnb because typically they offer nicer houses. I use a credit card that has a high annual fee because the rewards make it more than worth it. I buy the nicer toilet paper because it feels better than the shit kind. Consumers are not valuing cheap over everything else. If I'm unaware of why a $100 bike lock is better than the $20 bike lock and I buy the $20 bike lock that isnt me being cheap. That is the $100 bike lock manufacturers failure to convey the value of their product compared to other, more affordable, options. All of this is wrapped up in another issue as well. Wealth. I'm at a point financially where I can pick the better and more expensive option. At many times in the past I bought the shit toilet paper because it was half the price and that meant I could stretch my paycheck a bit further. I'm not going to get into how that could be alleviated but consumers care when they have the financial comfortability to care and when they are aware why they should care.