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This is why pharmaceutical sales representatives are so important. Most doctors are far too busy treating patients day to day to stay up on every new drug that
by ryathal 5y ago
This is why pharmaceutical sales representatives are so important. Most doctors are far too busy treating patients day to day to stay up on every new drug that comes out. CME can help cover some of this, especially with new procedures or treatments, but nothing can keep up with the 100 new drugs for diabetes. what really helps doctors is having people that can come talk to them, tell them that drug X is better than Y, give them the literature if they want it, tell them what insurance has a chance of covering it. Some doctors will always do what they know, but the majority just need to know there is a better option.
- markus92 5y agoOr just follow the clinical guidelines and associated updates. They're there for this exact reason, to make sure every doctor uses up-to-date methods. No need for sales reps in this case.
- refurb 5y agoHow quickly do you think clinical guidelines are updated. If a new cancer drug was launched that could help would you prefer a doctor that said “sorry, the next guidelines update is in 9 months, so I’m not using that drug”?
- lhopki01 5y agoHow can they trust the literature? The article was just talking about how the evidence can't be trusted.
- refurb 5y agoDoctors aren’t stupid. They can judge literature themselves.