> If someone becomes “Tik Tok famous” overnight then they’re likely to seek management and guess who that manager is most likely to be aligned to? Major labels

> If someone becomes “Tik Tok famous” overnight then they’re likely to seek management and guess who that manager is most likely to be aligned to? Major labels aren’t going anywhere. This is the important thing for labels to focus on in the future. The actual logistics around the physical world is something you cannot handle if you are also seeking time to record new music and practice. On the web however things are getting easier for everyone and the value proposition of record labels vanishes.