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150k streams p/month is absolutely nothing compared to the artists that the major labels are interested in. Record labels that the likes of “Sub-Radio” are sui

150k streams p/month is absolutely nothing compared to the artists that the major labels are interested in. Record labels that the likes of “Sub-Radio” are suited to have always be and will continue to act as taste makers and curators, and not large money making organisations (and for the better). Even the large indies like Sub Pop, Stones Throw, and K7 operate in completely different seperate financial and reach realms than Universal, Warner and the like. If someone becomes “Tik Tok famous” overnight then they’re likely to seek management and guess who that manager is most likely to be aligned to? Major labels aren’t going anywhere.

dna_polymerase 5y ago
> If someone becomes “Tik Tok famous” overnight then they’re likely to seek management and guess who that manager is most likely to be aligned to? Major labels aren’t going anywhere. This is the important thing for labels to focus on in the future. The actual logistics around the physical world is something you cannot handle if you are also seeking time to record new music and practice. On the web however things are getting easier for everyone and the value proposition of record labels vanishes.
bryans 5y ago
> 150k streams p/month is absolutely nothing compared to the artists that the major labels are interested in. I said 150k unique listeners, not streams. Also, you're entirely wrong about this. The 100k-250k range is a very distinct tier of band, and those bands are ubiquitously on record labels. So, your insistence that labels aren't even interested in them is the exact opposite of reality. > Record labels that the likes of “Sub-Radio” are suited to have always be and will continue to act as taste makers and curators, and not large money making organisations (and for the better). Even the large indies like Sub Pop, Stones Throw, and K7 operate in completely different seperate financial and reach realms than Universal, Warner and the like. They operate at different scales because of the overall size of the rosters and the major label's ability to literally throw away cash at every turn just to maintain superiority. That doesn't mean major labels don't manage projects that are operating at smaller scales, because they absolutely do. They're called "subsidiaries" and they fit directly in the category that you're pretending doesn't exist. > Major labels aren’t going anywhere. Nobody said they were, so your entire argument was made with a false premise. The point was that they aren't necessary anymore.

dna_polymerase 5y ago

> If someone becomes “Tik Tok famous” overnight then they’re likely to seek management and guess who that manager is most likely to be aligned to? Major labels aren’t going anywhere. This is the important thing for labels to focus on in the future. The actual logistics around the physical world is something you cannot handle if you are also seeking time to record new music and practice. On the web however things are getting easier for everyone and the value proposition of record labels vanishes.

bryans 5y ago

> 150k streams p/month is absolutely nothing compared to the artists that the major labels are interested in. I said 150k unique listeners, not streams. Also, you're entirely wrong about this. The 100k-250k range is a very distinct tier of band, and those bands are ubiquitously on record labels. So, your insistence that labels aren't even interested in them is the exact opposite of reality. > Record labels that the likes of “Sub-Radio” are suited to have always be and will continue to act as taste makers and curators, and not large money making organisations (and for the better). Even the large indies like Sub Pop, Stones Throw, and K7 operate in completely different seperate financial and reach realms than Universal, Warner and the like. They operate at different scales because of the overall size of the rosters and the major label's ability to literally throw away cash at every turn just to maintain superiority. That doesn't mean major labels don't manage projects that are operating at smaller scales, because they absolutely do. They're called "subsidiaries" and they fit directly in the category that you're pretending doesn't exist. > Major labels aren’t going anywhere. Nobody said they were, so your entire argument was made with a false premise. The point was that they aren't necessary anymore.