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The way I see it, there is a small window of opportunity for organic growth on TikTok right now, but very soon it will become pay to play. That's the playbook f
by majani 5y ago
The way I see it, there is a small window of opportunity for organic growth on TikTok right now, but very soon it will become pay to play. That's the playbook for every social site out there: leave everything free during the growth days, after growth starts peaking, start charging for every valuable thing on the site.
- bryans 5y agoI was mistakenly telling people the "small window" for TikTok was closing over a year ago, but it's still open wide enough to fit a 747 through it. TikTok's algorithm, in particular, is actually extremely friendly toward user content, and that means there will always be room for organic growth on the platform, as is still true for every platform (even the dead ones like Facebook).
- majani 5y agoTikTok is able to stretch the organic period because of the absurd funding environment right now. It's parent company has raised $8 billion and is valued at $400 billion while still private! When the music stops they will surely charge for virality somehow