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Can someone explain the origin or meaning of the word "hero" to describe primary marketing/call to action sections? I saw it first in the twitter bootstrap code
by rgarcia 15y ago
Can someone explain the origin or meaning of the word "hero" to describe primary marketing/call to action sections? I saw it first in the twitter bootstrap code [1], and now here.
[1] view-source: http://twitter.github.com/bootstrap/examples/hero.html http://twitter.github.com/bootstrap/examples/hero.html
- seclorum 15y agoHero;- An entity which is idealized for possessing superior qualities in any field. It is someone / something that is promoting your company or product, and is a 'hero of the product X' being promoted. Kind of like how, if we mention it to our friends, we become 'heroes of hacker news' ..
- showerst 15y agoI'm not so sure about the origin, but it's commonly used in design/UX to showcase one primary or "Hero" product, and refers to a large space front-and-center above the fold on a page. Think apple's site putting up a huge iPhone image on release day (http://www.sprint.com http://www.sprint.com is another good example). I think this likely started in physical product sites and the lingo just stuck.