To me it all looks like an effort to push all of the work related to discoverability on to the users, in a way not unlike this move to self serve self check-out

To me it all looks like an effort to push all of the work related to discoverability on to the users, in a way not unlike this move to self serve self check-out self serve this self serve that... And it is efficient, from an MBA point of view. This is pushing evermore cost and risk away from the enterprise, creating externalities along the way. The whole thing is pretty toxic to users overall. And yes, those users can self serve their way back to competency, and eventually reach a point where they're productive again, but they had to pay a lot harder than they would have otherwise. Remember all those studies that were done in the 70s 80s and into the 90s? IBM did them, some of the major CAD companies did them, others did that too, and there's too many to list. We should do that again. And if we were to do that, we're going to find out those other studies weren't bulshit, all those points made sense, and what's really changed is the value judgments related to the development, and who makes those judgments and why. And I bet the root of all this, is far too many enterprises are in a place where they just don't have to care about the users anymore, and they know it, and they're acting on it.