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I would be interested to hear your non-editorialized argument without the symbolism. YouTube is a precursor to TikTok and for the most part offers the same fun
by eezurr 5y ago
I would be interested to hear your non-editorialized argument without the symbolism.
YouTube is a precursor to TikTok and for the most part offers the same functionality (organizing and distributing media to billions of people). YouTube has existed for 17 years and is not lacking in uploads by talented musicians, singers, and bands. Since the two companies are not that different and both serve billions of people, there's already 17 years of proof against your argument. Also, Justin Bieber would not exist without the record labels. He very likely would have faded out of the consciousness of the masses a few years after his e-fame.
>The music industry is growing because independent musicians are finally figuring out how to navigate it without any need for those traditional industry services.
Uploading music to YouTube or TikTok is not "navigating" the industry. As easy as it is to upload content, it's just as easy to be forgotten. There's countless other people competing for eyeballs on those platforms.
The record labels provide administrative resources, recording/audio engineering, distribution/merchandise, legal, booking/touring, management, public relations, industry contacts, and probably more. Tackling that workload (if popular) without outside support does not seem possible.
Also, the record labels exist to serve the masses. They always have, and always will. I don't see a huge demand for the style of music independent artists create. If there was such a demand, the record labels would capture it. They exist to make a profit, and aren't dumb. They don't hold the little guy back, it's the little guy who doesn't understand they are competing in a (wrong) market that isn't interested in their product.
I grew up hating the RIAA. I used to spend time reading articles about how awful the RIAA was as a budding musician. Now that I'm older, I'm sad to see what they represent disappear. They were the foundation that the pinnacle of American culture was built off of in the 60s-90s. Their gate offered quality at the cost of quantity. What's happening now, IMO, is that the market is dividing more and more every year. More bands that fulfill the needs of fewer people. This trend is not sustainable in the long run, especially for the musicians.