They sue pirates where the LTV of the litigation is greater than the CAC. So, they tend to go after businesses with predictable and large incomes, that are dep

They sue pirates where the LTV of the litigation is greater than the CAC. So, they tend to go after businesses with predictable and large incomes, that are dependent on music, to varying degrees, for generating that income. Peloton, for example, were sued into a royalty contract with the major labels [1]. It's a fun coincidence that their new CEO is the former Netflix and Spotify CFO. Spotify wasn't sued, because their predecessors were sued into a merger [2][3]. Instead, they acquiesced [4]. The LTV:CAC ratio on this customer was super high. [1]: https://exploration.io/exploration-weekly-peloton-and-nmpa-settle-copyright-infringement-dispute-2019-music-revenue-up-by-13-t-series-first-to-reach-100-billion-views/ https://exploration.io/exploration-weekly-peloton-and-nmpa-s... [2]: https://www.wired.com/2000/04/riaa-wins-suit-against-mp3-com/ https://www.wired.com/2000/04/riaa-wins-suit-against-mp3-com... [3]: https://en.wikipedia.org/wiki/UMG_Recordings,_Inc._v._MP3.com,_Inc https://en.wikipedia.org/wiki/UMG_Recordings,_Inc._v._MP3.co.... [4]: https://www.theverge.com/2015/5/19/8621581/sony-music-spotify-contract https://www.theverge.com/2015/5/19/8621581/sony-music-spotif...