Exactly. It's totally reasonable to attribute to the larger brand the shitty actions of their franchisees. That's the downside to licensing out your brand and i

Exactly. It's totally reasonable to attribute to the larger brand the shitty actions of their franchisees. That's the downside to licensing out your brand and image to separate businesses. Their actions taint the same brand. You can't be "Applebees" when you're doing good, then become "Apple Central" when you're getting shady. It's also why many businesses refuse to sell franchises in the first place. Doing so reduces your quality control.