Apple has a weird history around cables, it's one of the few things that survived. There were years where every other cable would have a decent rubber nubbin to

Apple has a weird history around cables, it's one of the few things that survived. There were years where every other cable would have a decent rubber nubbin to ensure that the cable wouldn't be damage by flex but Steve Jobs wanted the clean look of the cable, so Apple continually shipped badly designed cables. It's one of the few things Apple still hasn't got over. We got our function keys back, but this.... one step too far.