>“The scarcity of our products is not a strategy on our part,” the statement read. “Current production cannot meet the existing demand in an exhaustive way, at

>“The scarcity of our products is not a strategy on our part,” the statement read. “Current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches.” Very smart. Boost the scarcity further by announcing the scarcity and suggest that it is organic. And reinforce the perception of quality by claiming that the scarcity is directly linked to their quality.