> Which, although might end up being quite a non trivial amount, i Right. Engineers usually underestimate how much this really is. Often by an order of magn

> Which, although might end up being quite a non trivial amount, i Right. Engineers usually underestimate how much this really is. Often by an order of magnitude or two. I'm pretty confident their margins aren't fat enough they'd be happy considering eating 1-2% (i.e. your numbers) on something that might help a fraction of install base. Hell they may already not be making next to nothing on these bodies. So it would be a real project, and it would cost them enough that (using your rough numbers) they'd need to sell probably a few thousand support contracts a year to justify doing it properly (supporting multiple cameras, customer support, testing etc.). So I imagine if they have looked at it, they've balanced that against the "brand building" as you put it, and aren't sure it's a net win. The prosumer space is funny for stuff like this, as people are often quite capable but not really willing to pay enough to justify the cost of real support. Some companies solve this by throwing something unsupported/unofficial over the wall, others (or their lawyers) decide the whole thing isn't worth the hassle.