I looked at maybe a dozen of these decks. The only one that made any kind of sense to me was AirBnB's. I've never raises funds, or even watched it happen. But

I looked at maybe a dozen of these decks. The only one that made any kind of sense to me was AirBnB's. I've never raises funds, or even watched it happen. But given how these decks are so varied, how important are they? Is there any kind of rhyme and reason to the art of deck building? If any thing, each seems to be a one-off meant for a very narrow audience. If so, then the takeaway lesson is "Know your audience"?