It's a question of the strength of the respective poles then. The Western pole of US / EU and its postwar institutions of the UN, IMF, NATO etc were pretty hege

It's a question of the strength of the respective poles then. The Western pole of US / EU and its postwar institutions of the UN, IMF, NATO etc were pretty hegemonic I'd argue. Wasn't the war in Iraq and Afghanistan predicated on exporting our western liberal worldview as if it was inevitable that all countries would benefit from our system and actually want it. For all that Francis Fukayama's "End of History" was discredited, I think many in the west implicitly saw the world like that up until recently.