This is an assumption that a cost increase must certainly be reflected in increased price. Companies price based on customer perceived value, not costs. Particu

This is an assumption that a cost increase must certainly be reflected in increased price. Companies price based on customer perceived value, not costs. Particularly in venture funded SAAS, where the profit margin between cost and price is large. And companies have made little effort to invest in live support; if such an investment was necessary we would expect to see live support costs streamline as the industry of live support sees sudden increase in demand and investment.