3 ms·
Microsoft doesn't need to be talked about. They're the leading brand. What they need is a change in reputation. These commercials don't help.
by unalone 18y ago
Microsoft doesn't need to be talked about. They're the leading brand.
What they need is a change in reputation. These commercials don't help.
- mattmaroon 18y agoThey help a lot. They're different, which is not what MS is viewed as. They're making MS the topic of conversation, which Apple has been for 5 years now. They're the leading brand in terms of sales, but mindshare is all Apple, and MS is playing catch up. They have to do something radical, and they are.
- unalone 18y agoIt's tricky, though, because Apple so thoroughly DOMINATES this mindset. Microsoft is playing against one of the strongest marketing teams out there, and thus far they seem to be doing a pretty poor job.
- mattmaroon 18y agoHow can you tell that? So far all we know for sure is that they're being talked about, and going in, most people were questioning if/how that would happen.