I'd be happy not having to read the words 'innovate' for an entire paragraph. SV PR copywriters use 'innovate' like some people use 'fuck' - it substitutes for

I'd be happy not having to read the words 'innovate' for an entire paragraph. SV PR copywriters use 'innovate' like some people use 'fuck' - it substitutes for just about any other word if you work at it. 'Engagement' is similar, but more of a case of people forgetting that customers to not care about your KPIs.